Softcom

Case Studies

Real engagements, measurable outcomes

Eight engagements for named clients, across government, financial inclusion, agriculture, consumer goods, and energy. Each one measured by the people it reached.

  1. Empowering the Nigerian Youth

    01 / 08

    Nigeria faced an urgent youth unemployment crisis.

    Read the study: Bank of Industry, Empowering the Nigerian YouthRead the study

    500k

    Youth engaged

    Government

    Bank of Industry

    Bank of Industry

  2. Delivering Conditional Cash Transfers to Nigeria's Poorest Households

    02 / 08

    More than 100 million Nigerians are multidimensionally poor, according to the World Bank.

    Read the study: National Cash Transfer Office, Delivering Conditional Cash Transfers to Nigeria's Poorest HouseholdsRead the study

    190k+

    Beneficiaries reached

    Government

    National Cash Transfer Office

    National Cash Transfer Office

  3. Enabling Financial Support and Inclusion for Nigeria's Micro Traders

    03 / 08

    Through the Government Enterprise and Empowerment Programme (GEEP), the Bank of Industry set out to lend from NGN 10,000 to informal traders, the…

    Read the study: Bank of Industry, Enabling Financial Support and Inclusion for Nigeria's Micro TradersRead the study

    1.2M

    Traders reached

    Financial Inclusion

    Bank of Industry

    Bank of Industry

  4. Digitising Agricultural Value Chains for Sustainable Sourcing

    04 / 08

    GB Foods runs the largest tomato processing factory in West Africa, in Kebbi State.

    Read the study: GB Foods Nigeria, Digitising Agricultural Value Chains for Sustainable SourcingRead the study

    13k+

    Farmers profiled

    Agriculture

    GB Foods

    GB Foods Nigeria

  5. Automating Dairy Farmer Management and Payments

    05 / 08

    Sebore International Farms, makers of Admiral'A Yoghurt, wanted to onboard and pay thousands of rural smallholder dairy farmers.

    Read the study: Sebore Farms, Automating Dairy Farmer Management and PaymentsRead the study

    2,400

    Farmers onboarded

    Agriculture

    Sebore Farms

    Sebore Farms

  6. Connecting with 12 Million Consumers through Digital Engagement

    06 / 08

    Millions of Nigerians drank Coca-Cola every day, but the company could not see who they were or reach them beyond retail.

    Read the study: Coca-Cola Nigeria, Connecting with 12 Million Consumers through Digital EngagementRead the study

    12M

    Consumers identified

    FMCG

    Coca-Cola

    Coca-Cola Nigeria

  7. Driving Consumer Insight and Loyalty through Digital Engagement

    07 / 08

    AB InBev, makers of Trophy Beer, had nationwide sales and little visibility of who was buying.

    Read the study: AB InBev, Driving Consumer Insight and Loyalty through Digital EngagementRead the study

    4M

    Consumers engaged

    FMCG

    AB InBev

    AB InBev

  8. Reconnecting Consumers to Legacy Lubricant Brands through Digital Engagement

    08 / 08

    After acquiring lubricant businesses, Ardova Plc found legacy brands such as Visco 2000 and Super V disconnected from the people who bought them.

    Read the study: Ardova Plc, Reconnecting Consumers to Legacy Lubricant Brands through Digital EngagementRead the study

    800K+

    Customers engaged

    Energy

    Ardova Plc

    Ardova Plc

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